Thank you for your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data. 

1. Access data and hosting

You can visit our website without providing any personal data. Each time a website is accessed, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access.

This access data is analyzed exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. In accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, this serves to safeguard our legitimate interests in the correct presentation of our offer, which predominate in the context of a balancing of interests. All access data will be deleted no later than seven days after the end of your visit to the site.

Hosting services provided by a third-party provider

As part of processing on our behalf, a third-party provider provides us with the services for hosting and displaying the website. This serves to safeguard our legitimate interests in the correct presentation of our offer, which are overriding in the context of a balancing of interests. All data collected as part of the use of this website or in the forms provided for this purpose in the online store as described below are processed on its servers. Processing on other servers only takes place within the scope described here.

The service provider is located within a country of the European Union or the European Economic Area.

 

2. Data collection and use for contract processing and when opening a customer account

We collect personal data if you voluntarily provide it to us as part of your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Mandatory fields are marked as such, as in these cases we need the data to process the contract or to process your contact or open the customer account and you cannot complete the order and/or open the account or send the contact without providing it. Which data is collected can be seen from the respective input forms. We use the data provided by you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR for contract processing and processing your inquiries. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. Deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or via a function provided for this purpose in the customer account.

3. Data transfer

In order to fulfill the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we will pass on the payment data collected for the processing of payments to the credit institution commissioned with the payment and, if applicable, to the payment service provider commissioned by us or to the selected payment service. In some cases, the selected payment service providers also collect this data themselves if you create an account with them. In this case, you must log in to the payment service provider with your access data during the ordering process. In this respect, the privacy policy of the respective payment service provider applies.

We use payment service providers based in a country outside the European Union. The transfer of personal data to this company only takes place within the scope of the necessity to fulfill the contract.

Payment service provider - Use of PayPal

All PayPal transactions are subject to the PayPal privacy policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Data transfer to shipping service providers

If you have given us your express consent to this during or after your order, we will pass on your e-mail address and telephone number to the selected shipping service provider in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR so that they can contact you before delivery for the purpose of delivery notification or coordination.

Consent can be revoked at any time by sending a message to the contact option described below or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you have provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

DHL Paket GmbH

Straesschensweg 10

53113

Bonn

Deutschland

Data transfer to social media platforms

The social media buttons on our website merely provide links to the respective providers. As long as these buttons are not clicked, there is no transmission to these providers. If you click on these buttons, you will be redirected to the website of the respective provider. Depending on whether you were registered with the respective provider at the time of clicking, your data will be processed in accordance with the data protection guidelines of these providers and may be used to create a profile, which is beyond our control and/or responsibility.

4. E-mail newsletter and postal advertising

E-mail advertising with newsletter registration

If you register for our newsletter, we will use the data required for this or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

Order data processing by Newsletter2Go GmbH

We send our newsletter via Newsletter2Go. Your data will be transmitted to Newsletter2Go GmbH. Newsletter2Go is prohibited from using your data for purposes other than sending our newsletter. Newsletter2Go is a German, certified provider that has been selected in accordance with the requirements of the General Data Protection Regulation (in particular the agreement on order processing Art. 28 GDPR).

You can find more information here: https://www.newsletter2go.de/informationen-newsletter-empfaenger/

Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

Postal advertising and your right to object

In addition, we reserve the right to use your first and last name and your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by post. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in a promotional approach to our customers in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

5. Cookies and web analysis

In order to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in an optimized presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies). The duration of storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer™: https://support.microsoft.com/de-de/windows/l%C3%B6schen-und-verwalten-von-cookies-168dab11-0753-043d-7c16-ede5947fc64d

Safari™: https://support.apple.com/de-de/HT201265

Chrome™: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Firefox™: https://support.mozilla.org/de/kb/verbesserter-schutz-aktivitatenverfolgung-desktop?redirectslug=cookies-erlauben-und-ablehnen&redirectlocale=de#w_anpassung-der-globalen-einstellungen-des-verbesserten-schutzes-vor-aktivitatenverfolgung

Opera™ : https://help.opera.com/de/latest/web-preferences/#cookies

If cookies are not accepted, the functionality of our website may be restricted.
 

Use of the SalesViewer® technology:

This website uses SalesViewer® technology from SalesViewer® GmbH to collect and store data for marketing, market research and optimization purposes on the basis of the website operator's legitimate interests (Art. 6 (1) (f) GDPR).

For this purpose, a javascript-based code is used to collect company-related data and use it accordingly. The data collected with this technology is encrypted using a non-reversible one-way function (so-called hashing). The data is immediately pseudonymized and is not used to personally identify the visitor to this website.

The data stored in the context of Salesviewer will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.

You can object to the collection and storage of data at any time with effect for the future by clicking on this link https://www.salesviewer.com/opt-out to prevent the collection by SalesViewer® within this website in the future. An opt-out cookie for this website will be stored on your device. If you delete your cookies in this browser, you must click on this link again.

Use of Google (Universal) Analytics for web analysis

We use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.

The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The following information may be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable your use of the website to be analyzed. The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks. Both Google and US state authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.

IP anonymization is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TTDSG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.

Vimeo Video-Player

Vimeo's embeddable video player uses first-party cookies that the Vimeo video platform considers essential for video playback. Vimeo does not use third-party analytics or advertising cookies when its video player appears on this website.

Uptain GmbH

To improve interaction with our visitors, we use a Java script plugin from uptain GmbH (“uptain plugin” https://www.uptain.de). This allows us to analyze your use of the website and improve our customer approach (e.g. through a dialog box). For this purpose, we collect information about your usage behavior, i.e. movement of the cursor, length of stay, links clicked on and any information provided. The legal basis for the processing is our legitimate interest in direct marketing and the provision of our website (Art. 6 para. 1 lit. f GDPR). As a processor, uptain GmbH is strictly bound by our instructions. The information collected will not be passed on to third parties unless we are legally obliged to do so. If the information collected by the uptain plugin contains personal data, it will be deleted immediately after your visit to our website. You can deactivate the use of the uptain plugin at any time via the following link: https://www.uptain.de/datenschutz?__up_tracking_unsubscribe

6. Advertising via marketing networks

Use of Google Ads conversion tracking

We use the online advertising program “Google Ads” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws.

When you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of Ads customers.

The information collected with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data is transferred on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TTDSG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/.

Use of the remarketing or “similar target groups” function of Google Inc.

We use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for the processing of your data and compliance with the applicable data protection laws.

The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymized data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.

Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data is transferred on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TTDSG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

You can find more information about Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/.

Use of the Facebook Pixel

We use the remarketing function “Custom Audiences” of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland; “Facebook”) on our website.

Meta Platforms Ireland and we are jointly responsible for the collection of your data when the service is integrated and the transmission of this data to Facebook. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. Accordingly, we are responsible in particular for fulfilling the information obligations pursuant to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for compliance with the obligations pursuant to Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the joint processing agreement. Meta Platforms Ireland is responsible for enabling the rights of data subjects under Art. 15 - 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the Service and the obligations under Art. 33, 34 GDPR to the extent that a personal data breach affects Meta Platforms Ireland's obligations under the Joint Processing Agreement.

The purpose of the application is to target visitors to the website with interest-based advertising on the Facebook social network. The Facebook remarketing tag has been implemented on the website for this purpose. This tag establishes a direct connection to the Facebook servers when you visit the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads. Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data is transferred on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TTDSG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.

LinkedIn Marketing Solutions

We use “LinkedIn Marketing Solutions” on our website, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter “LinkedIn”). This makes it possible to refer visitors to our website to further content of our own, which is likely to correspond to the respective user interest, based on their usage behavior on the LinkedIn social network. This content is displayed on the basis of a cookie-based analysis of previous user behavior, but no personal data is stored. Cookies, i.e. small text files, are stored on your computer or mobile device for this interest-based content determination in order to collect pseudonymized data about your surfing behavior and thus adapt the content individually to the stored information.

If the information collected and evaluated has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in displaying personalized page content and in market research.the information can be assigned to the person of the user with the help of further information that LinkedIn has stored about the user, e.g. due to the ownership of an account on the social network “LinkedIn”. LinkedIn uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's LinkedIn account. LinkedIn may also combine the information collected via the cookies with other information that LinkedIn has collected via other websites and / or in connection with the use of the social network “LinkedIn”, and thus create pseudonymized user profiles.in no case can the information collected be used to personally identify visitors to this website.you can prevent LinkedIn from collecting the aforementioned information by setting an opt-out cookie on one of the following linked websites:https://www.linkedin.com/psettings/guest-controls

Further information on LinkedIn's privacy policy can be found on the following website: https://www.linkedin.com/legal/privacy-policy7. Plug-ins and other

Use of the Google Tag Manager

We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TTDSG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

Further information on terms of use and data protection can be found here.

Podigee Podcast Hosting

We use the podcast hosting service Podigee from the provider Podigee GmbH, Schlesische Straße 20, 10997 Berlin, Germany. The podcasts are loaded by Podigee or transmitted via Podigee.

The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis and optimization of our podcast offer in accordance with Art. 6 para. 1 lit. f. GDPR. GDPR. Podigee processes IP addresses and device information to enable podcast downloads/playbacks and to determine statistical data, such as the number of downloads. This data is anonymized or pseudonymized before being stored in Podigee's database, unless it is necessary for the provision of the podcasts.

Further information and objection options can be found in Podigee's privacy policy: https://www.podigee.com/de/about/privacy/.

8. Contact options and your rights

As the data subject, you have the following rights:

- in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;

- in accordance with Art. 16 GDPR, the right to demand the immediate correction of incorrect or incomplete personal data stored by us;

- in accordance with Art. 17 GDPR, the right to demand the deletion of your personal data stored by us, unless further processing is necessary.

• for exercising the right of freedom of expression and information;
• for compliance with a legal obligation;
• for reasons of public interest or
• for the establishment, exercise or defense of legal claims
• is required

- in accordance with Art. 18 GDPR, the right to demand the restriction of the processing of your personal data, insofar as

- the accuracy of the data is disputed by you;

- the processing is unlawful, but you object to its erasure;

- we no longer need the data, but you need it to assert, exercise or defend legal claims, or

- you have objected to the processing pursuant to Art. 21 GDPR;

- in accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;

- in accordance with Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, blocking or deletion of data as well as revocation of consents granted or objection to a specific use of data, please contact us directly via the contact details in our imprint.

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Right of objection
Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which predominate in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object on grounds relating to your particular situation.

After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

This does not apply if the processing is for direct marketing purposes. In this case, we will no longer process your personal data for this purpose. ********************************************************************

Contact us

mela wear GmbH

Schillerstrasse 50-52

34117 Kassel

Deutschland

[email protected]